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Sports Marketing By Michael Fetchko, Donald P. Roy, Kenneth E. Clow
Download Sports Marketing By Michael Fetchko, Donald P. Roy, Kenneth E. Clow
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- Sales Rank: #160939 in Books
- Published on: 2012-07-26
- Original language: English
- Dimensions: 10.90" h x 1.00" w x 8.40" l, 2.30 pounds
- Binding: Hardcover
- 416 pages
About the Author
Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.
Donald P. Roy is professor of marketing at Middle Tennessee State University, USA.
Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana Monroe, USA.
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